Did you know there are literally thousands of Charities in Devon?
FunLivingInDevon and DevonCommunity aim to help these Charities raise their profiles by promoting their activities in novel and cutting-edge ways. We also raise funds for participating Charities.
Our Charitable partners gain these benefits absolutely free of charge!
This article considers why the model for fundraising is changing…
Creating The ‘Community Around Your Cause’
Steve updated this article on August 24 2017
the historical context
Of course, Charities are a familiar concept – in fact, the word traces way back to the 1200s. Whilst the principal behind a Charity has remained the same over this time, that is:
‘the voluntary giving of help in the form of human endeavour or provision of money’,
Many of the ways in which Charities operate have changed in recent years reflecting our evolving lifestyles. The promotional sphere is particularly challenging…
Firstly, there is the Time aspect: people are busy rushing around nowadays and trying to promote your charity by the ‘interruptive method’, such as, thrusting a leaflet into someone’s hand or stopping them on the street may now be less than welcome.
Secondly, there is the Choice aspect: the advent of the Web and Social Media, means people have become used to accessing information on demand as opposed to prescriptively and thus, uninvited information may be seen as intrusive.
So where does this leave you?
Nowadays, your best approach to promulgating news of your Charity is to create a community around your cause.
There are fundamentally two ways to create your Community:
On the one hand driven by traditional real-world Social events – such as a sponsored ‘fun-run’ and hopefully you’re already pretty adept at this – on the other, virtual-world events via the Web and Social Media.
Web interaction has the advantage of reaching a much wider audience and being ‘open 24/7’. Best of all with the Web, if you get your message right, it can go viral – your news can spread by ‘virtual word of mouth’.
1. Reaching the public is more than ever dependent on quality activities and quality ‘Content building’ your Community reputation.
2. DevonCommunity can help you nurture this, developing and growing your following..
3. The donor-charity engagement paradigm has shifted to become donor-led, with old-style ‘marketing’ becoming out-dated.
4. Nowadays, you need to earn the attention of your donors.
We support registered Charities absolutely for free – subject to statutes approval.
We’ll provide you with free myriad ways to publicise your Charity: Online Directory, Events Adverts, Radio Features, Blogs, Podcasts, Seminars, Videos, Webinars as well as an equal annual share of the DevonCommunity Charities Donation Funds Pot.
By joining DevonCommunity you will be part of this growing Charity platform.
So, in a changing marketplace, is your Charity staying relevant?
We want to help You Grow.
Please contact us for more information: 07926 031709
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